Hugh Howell Marketplace

Context & Services

At the busy intersection of Hugh Howell Road and Mountain Industrial Boulevard in Tucker, GA, Branch Properties envisioned a revitalization of the Hugh Howell Marketplace. To bring this vision to life, we provided a comprehensive suite of civil engineering and consulting services. Our role included initial entitlements assistance for rezoning and variances, alongside detailed civil construction design plans covering site, grading, and drainage. We also managed complex multi-disciplinary coordination between architecture and MEP teams while handling all LDP and DOT permit submittals to ensure a seamless transition from concept to construction.

The Unique Solution

Retail developers face immense speed-to-market pressure, where even minor permitting volatility can derail revenue projections and national rollouts. We addressed these anxieties by applying the Contineo Compass. We showed up as a true advocate, coordinating a massive package of subconsultants — from geotechnical and environmental teams to traffic and water studies.

Success & Impact

The result was a modernized property primed for a new life cycle. By streamlining the entitlement and permitting processes, we delivered the relief of a predictable timeline. Beyond just meeting technical requirements, our approach maximized the client’s return on investment by expanding leasable space and ensuring long-term operational efficiency.

By leading and anticipating needs, we performed truck-turn analysis and ADA route design early, ensuring brand standards were met without costly late-stage redesigns. Our craftsmanship in urban renewal focused on strategically re-engineering the site layout to increase net leasable square footage. This value-centered design directly countered concerns regarding escalating soft costs and inefficient site use.